Project 6 Stationary

 

1. Description: This project is learning how to match a letterhead and business card design from a personally created logo.
2. Process (Programs, Tools, Skills): For this project I used Adobe Illustrator. For this project I decided to recreate one of my favorite animals the grizzly bear. I had sketched other possibilities out but when I tried to make them they just flopped. For this project I used the pen tool and the width tool. When creating the logo I had various business ideas like a bear shop, a national park, etc. I decided to stick with recycling because of the way I drew the bear. There was space to put the leaf. After I finished creating it in Adobe Illustrator I then moved to creating my Stationary and business card in Adobe InDesign. I started by sketching out ideas and looking at possible layout ideas on Pinterest. I wanted to keep it simple and unified so I kept the same type throughout and added a watermark at about 8% opacity on the page. When working on my business cards I wanted the information to be found quickly and easy to read. For repetition I used the same font as well as colors. I also liked the idea of the watermark so I put that on the back behind the contact info to play with the whitespace.
3. Message: The company is a recycling center for people to use so that there footprint on the world isn’t as big as others. I chose a bear because they are in the wild and are affect by people’s footprints as well as other animals. I added the green so that I could add the leaf to tie it back to the environment along with the bear.
4. Audience: Anyone interested in recycling and minimizing their footprint.
5. Top Thing Learned: How to keep a nice flow from the logo to the stationary for the company. I also had a great time learning how to use the width tool.
6. Color scheme and color names: Split Complimentary: Green, Orange minus the purple.
7. Title Font Name & Category: Happy Fox Condensed: Sans Serif/Decorative, Georgia: Serif/Oldstyle.
8. Copy Font Name & Category: Happy Fox Condensed: Sans Serif/Decorative, Georgia: Serif/Oldstyle.