Project 5 Logos

1. Description: Three variations of a logo created in Adobe Illustrator.
2. Process (Programs, Tools, Skills): For this project we were to create three different logos that have various styles like type, shape, symbol or illustration. For this project I used Adobe Illustrator for the first time and it was so great. I had a lot of fun figuring out how to use the tools by watching the instruction videos provided as well as many from Youtube. While creating I used many tools that included: the shape builder tool, the pen tool, the direct selection tool, the shape tool, the line tool, the type box and the eyedropper tool. Before I started messing around with Adobe Illustrator I had sketched some possible designs for my personal logo. Once I had some concepts down I tried to make it happen in Illustrator; most of my logos transformed from there.
3. Message: Allison Julia Houtz Design
4. Audience: Those who are looking for someone to design something for them.
5. Top Thing Learned: The pen tool as well as the direct selection tool. I was able to move the anchors exactly were I needed them.
6. Three Color Scheme and Color Names:

• The first image is: Complementary, Blue, Orange.
• The second image is: Monochromatic, Blue.
• The third image is: Analogous. Lime, Yellow, Gold.

1. Three sets of Title / Body Font Names & Categories:

• The first image: Happy Fox Condensed/ Happy Fox Condensed: Sans Serif
• The second image: Happy Fox Condensed/ Happy Fox Condensed: Sans Serif
• The third image: Mistral/ Helvetica : Decorative/ Sans Serif

1. Votes on favorite logo: out of 6 people

• Top Logo = 1; Middle Logo = 2; Bottom Logo = 3;

My favorite logo is the middle logo with the blue mountains.