Project Two: Event Ad

Link to Event Ad: P2AllisonHoutz

1. • Description: For this project we had to create and Event Ad in Microsoft Word. We had to come up with a fictional event/place/time/etc. as well as scan the picture for the project.
   • Process (Programs, Tools, Skills, FOCUS principles): We used Microsoft Word in the Publishing Layout. We had to scan in a photo for the project itself. I started with doodles for the FOCUS principles. I asked myself: What kind of event would I want to go to? The answer: something with furniture. So I planned my message around that but I aimed for an older crowd. After I got that I went and looked for pictures to plan around and pick my colors. I chose shapes that matched the picture for flow, gestalt, etc. When I finished with that I tried out different types and found two that felt right for not only the ad but also the Event’s subject matter.
   • Message: The message is an invitation to an annual furniture auction at The Edward’s House: Historic Boutique in Fort Collins, Colorado.
   • Audience: The audience is for a people age 25-45ish. For people who like gently used/nice furniture.
   • Color scheme and color names: Monochromatic: Green
   • Top Thing Learned: That I hate word and prefer InDesign. I also enjoyed learning how to scan in the necessary pictures for the project. That was the part that I worried about most for this project.
   • Title Font Name & Category: American Typewriter: Serif Slab
   • Copy Font Name & Category: Century Gothic : Sans Serif Modern
   • Scanned images used, sources, original sizes, location of scanner used: I used one scanned photo for this project from “Romantic Homes” Magazine, it’s original size was 4×6 and I used the Epson Perfection V600 in the Spori Lab.

    

2. Typography
   • No more than 2 fonts • Contrasting fonts • Title size/font contrast • Appropriate leading/kerning/tracking • Easy to read • Text spacing in box • Text not to close to edges of page or other elements • Proportional text (not squished or stretched)
   • Small body copy (10-12pt) • Benefactor/Beneficiary • Date/Time/Place/Price • No widows • No orphans • No underlining • No hyphens • Consistent paragraph alignment/indenting/spacing
   • Appropriate caps • Correct spelling / punctuation / grammar

    

3. Images / Graphics

   Scan quality • Proportional (not squished or stretched) • Appropriate crop • Quality resolution • No Photoshop